Jay-Z’s Controversial Barneys Collection: 5 Reasons You Shouldn’t Be Pissed Over the Price Point
Despite the endless demands from his fans to nix his deal with Barneys after that racial profiling incident, Jay-Z decided to continue his partnership with the luxury retailer anyway. Now, fans are even more upset with the rapper after learning about his collection’s super high price point. The controversial collection, named “A New York Holiday,” is definitely not for the faint of heart…or wallet. A python brimmed cap will cost you $875 , a pair of leather boxing shorts goes for $2,590, and a crocodile jacket costs a whopping $58,000.
Check out the Twitter feedback:
Jay Z clothing line at Barneys is just ridiculous.
— I LIKE THAT!!! (@GreenEyes4real) November 22, 2013
Only person who can afford that Jay-Z line at Barneys is Jay-Z. — Ciara (@YoCiara) November 22, 2013
ATTENTION: looking for a group of 5-10 people to pool some money together and buy a shirt from the Jay-Z x Barneys collection. — Andrew Brennan (@_andrewbrennan) November 22, 2013
YALL MAD AT JAY Z BECAUSE HIS BARNEYS COLLECTION IS MADD PRICEY? GO BUY SOME FUCKIN ROCAWEAR IF YOUR A TRUE FAN ON A BUDGET!
— SPAZZ G (@Spazzaveli) November 22, 2013
While I don’t personally know anyone who would drop over 2k for some shorts, I think I understand why Jay-Z chose to make it so expensive. Well number one, he can. He’s Jay-Z. Not only is he one of the top earning entertainers in the business, he was given the opportunity to create product for the average Barneys customer (see: rich people). Why not go all the way? Plus, the collection features several high-end designers who sell for at sky-high price points anyway.
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So before you gag over the hefty price tags, see why we shouldn’t be shocked, angry, or offended by this at all.
5. Jay-Z owes us nothing
Many people, particular my people of color, are saying that Jay’s high price point is unreasonable and offensive to his targeted music fans. Yes, Jay-Z came from the hood. Yes, he has a lot of young kids in the hood who look up to him now. But get real. This guy has been rolling in millions for over a decade. His outlook on life and his current experience is totally different than it was back in Marcy days, so you can’t expect him to be Robin Hood just because of his past. As people of color, we love to feel a sense of solidarity among each other — whether rich or poor, famous or non-famous. Because of our history and how society is, we really do need to support one another. I’m all for togetherness but we can’t oblige a stranger to be the savior of our culture all the time. Oprah Winfrey recently had a similar discussion with a few celebrities of gay Hollywood who basically said the same thing regarding the LGBT community. Wanda Sykes, who was among the panel, expressed her frustration of having to please both the entire black community and the entire lesbian community. Jay-Z is very influential but he owes us nothing.
4. Barneys has other crazy expensive items on their shelves
Last time I checked, Barneys was not a Macy’s, Marshalls, or Sears. Jay-Z’s collection bears no difference to the other designer items on Barneys’ rack. Would you like to buy this blanket for $3,995? Or maybe you’d be more into this pair of black socks for $195.
3. He already told us to watch the throne
Did you miss the whole thing about “black excellence, opulence and decadence” or the fact that he said Blue Ivy’s socks cost more than your life? “Marble floors, gold ceilings/Oh what a feeling, fuck it I want a billion/Jeff Koons balloons, I just wanna blow up/Condos in my condos” – remember? Even the most basic Jay-Z fan knows that this guy has a thing for a lavish lifestyle.
2. You probably never shopped at Barneys anyway
Keep it real. You probably never shopped at Barneys and if you did, I’m sure you aren’t a frequent shopper (neither am I!). If you weren’t gonna drop a couple thousands there anytime soon anyway, why do you care about what’s selling there now?
1. This could actually be a low-key F**k You to Barneys
Due to Barneys “alleged” racial profiling, it is strange that such an influential man who repeatedly raps about black excellence and power (see: “Oceans” and “Murder to Excellence”) would still go through with this collaboration. However, I thought about it and I think there’s a catch 22 in this deal. Sure, Barneys doesn’t lose a partner after the racial controversy but at the same time, all proceeds from Jay-Z’s capsule collection will go towards the Shawn Carter Foundation, which is a charity funded to “help individuals facing socio-economic hardships further their education at institutions of higher learning.” Essentially Barneys’ money goes to the kids they don’t want in their store.
**Bonus reason not to get pissed
You don’t have to buy it! You have total and complete freedom over your wallet. You do not have to buy anything from this collection. I know, I know, listening to Watch the Throne and Magna Carta Holy Grail makes me feel rich too but don’t get too carried away.
Jay-z is not a businessman. He’s a BUSINESS, MAN. So Let him handle his business damn! Oh, I noticed I never mentioned Mrs. Carter so….Beyonce. There, now this story is complete.