Nothing to Hide: Inspiring Women Reveal Whats Under the Makeup

dermablend

Cosmetic brand Dermablend launched an inspiring video ad campaign featuring brave individuals who reveal what’s really underneath the makeup. Dermablend is most popular for its flawless all-over body coverage.  In each Camo Confession video, the individuals wipe away the powder and expose their physical insecurities. The purpose of the campaign is to inspire positive body-image and self-love.


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Dermablend opens this Camo Confession challenge to the public. For every confession submitted, the brand will donate $1 to  Look Good Feel Better, an organization dedicated to improving the self- esteem of women suffering appearance-related side effects of cancer treatment through beauty sessions.

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